Sunday, September 16, 2012

Semio-what?

Semiotics. It means how we interpret what we see in text. Everyone's different. Which means, how we interpret things is totally different from each other.
For me to explain it further, I would like to use a music video. This video is by Foster The People and it's called Call It What You Want. First look at the video and you can say so much about it. Most people would go with the basic. The dangers of fame. But I saw it differently. What I saw was, we are all trained to act a certain way in the beginning, but in the end, only some of us discover that we can be what ever we want. Even the song title says it all, Call It What You Want. A band is controlled by their record company. They are trained to look and sound a certain way. In the beginning we can see the band members all sitting in a room saying "we're locked up in ideas" Later on, we see one band member being told that something's missing. Which in other terms means that you need to look a certain way in order to make money. The band being blindfolded means that they are being strung along, going by life as how they were trained to. A few minutes into the video, we see them rebelling. The guy using his hand to shoot paint balls at the girls means that he's freeing himself from the shackles of his company. The paint being splashed and the fireworks all mean victory. The band are free to be who ever they want to be. They can make any type of music and are not bounded to one genre. That is how life should be. We should live life freely and not be on a leash 24/7. As we grow up, we slowly start to see a little freedom been given to us. We learn that we are not bounded to be who we were trained to be, instead we have the freedom to be who ever we want to be. And that is what I manage to understand from the video. What did you get?

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